The delusion of perfection

You are doing well. Making good money, just got promoted, and you are bringing in new clients every day. Your colleagues love you. Your bosses wish they had more like…

Silly Copy Thursday

I know I know, you have to be professional and all… but sometimes… A guy who knows a friend of mine, calls in today. First call of the day… He…

Snow Chains and Open Rates

So many lists.. Lists for blog posts, for emails, for anything you can imagine. And people are subscribing and unsubscribing faster than the blink of an eye. Mostly because business…