Select Page

Today, while driving to pitch a prospect, I remembered a guy from my hometown.

His name was Elias, but everybody knew him as “The Bird Man”.

Every afternoon, he would hold on his shoulder his old, big, silver, double cassette player.

And then he would walk to the middle of a crossroad.

Different one, every day.

Then, he would press play.. and manage the traffic passing through.

We called him “bird man”, because his cassettes were filled with sounds of birds.

You see, every morning, he would wake up at sunrise.

Have some breakfast,

and then he would go out with his portable cassette recorder,

(we only had cassettes back then, kids)..

and record all kinds of birds chirping inside his garden.

He would then put the cassette into his big double cassette player,

and go to “perform” his “civic duty” of managing the traffic in our town..

With the cassette player resting on his shoulder the whole time..

playing all those sounds at max. volume!

It was the coolest thing you could see!

I mean, if you were new to the town, or just passing through,

you would be shocked..

But for the rest of us, it just felt good to see this guy.

In fact, we were looking forward to it.

So, drivers would honk and wave at him,

as a thank you for his..service.

A thank you, to a guy listening to the sound of birds..

and helping people drive safely through the crossroad.

Someone who never asked for anything.

Money, a gift, a cup of coffee.. nothing!

No agenda other than make people’s lives better.

So today I remembered Elias, and I thought..

“What a great way to tell a story or share a message”.

How much better your life would be if people were actually looking forward to reading your post, or click-through your video.

Not because they are your colleagues and they “have to”,

Not because you have the best product or service,

But simply..

because you make their lives a little better than before they met you!

How can we all be the “bird man” in our lives?

Be safe everybody!