Marketing Strategy

A 30-50 Page comprehensive review outlining an actionable, step-by-step strategy.

Gathering a punch list for marketing assets and URLs
Review of analytics data (as far back as it goes) to find lead generation opportunities
Review of all directory listings currently used (clutch, awwwards, LinkedIn, etc)
Recommendations for areas of improvement
Listing of at least 30 potential agency partners and contact information
Review of current web language and positioning (for use in writing profiles and cold email campaigns)
Review of current lead generation channels and recommendations for new channels to pursue (SEO, directories, meetups, partnerships, podcasts)
Email scripts for anywhere a cold email is recommended
Interviews with 3 clients to better grasp what makes your agency unique – these takeaways will be used to improve messaging for both cold emails and directory profiles
30/60/90-day marketing plan with a heavy focus on ROI
Recommendations for new directories to pursue
List of 10 conferences to attend
List of best sales practices for booking at least 10 meetings per day
Review of lead qualification process (from contact form to meeting booked)
Current & Past client actions: recommendations for how to improve ROI from current clients – cold email template and action items for referrals
Recommendations for a remarketing/PPC campaign

Enterprise Outreach

One of the most effective means of reaching your target customers is to message them directly. Using highly-targeted email outreach, we book meetings with these ideal clients and pass them on to your sales team.

We create lead lists based on the criteria we agree upon (revenue size, geographic location, employee size, vertical, etc)
Extensive research is done by a team of marketing experts for each company/contact
25-50 customized emails sent to ideal customers each week
Monthly meetings to discuss campaign progress, and make necessary adjustments
We guarantee meetings with your ideal clients, every single quarter

LinkedIn Lead Generation

Outreach on its own drives fantastic leads, but experienced marketers know multiple touch points across different platforms are even more effective. By combining softer messaging on LinkedIn with proper setup and active management of an account, we are able to increase your brand authority and make our outbound campaigns much more successful.

200 weekly activities which lead to meetings booked on your calendar

Public Relations

Whether you want to be featured in major publications, become a guest on your favorite podcast, or build high-quality links to your website, PR can help it happen. We’ll help you get your content & brand in front of more people.

Outreach to 100 influencers per month in your niche (great for direct client acquisition)
2 articles written per month, to be posted on influencer websites and/or to Reddit
Investment: $2k/month

Events & Meetups

In-person events will generate leads in your local area if done correctly. Our events have been attended by over thousands of people and have returned significant ROI each time. We can provide:

Setup of meet-up group in your area, with recurring monthly events hosted by your team
We’ll create an in-depth presentations every month (2 revisions included for each)
Promote each event on listing sites and by using local contacts

Managed Content

Content marketing, combined with effective social media management, is (or should be) at the root of all your inbound marketing and SEO efforts. we can provide:

4 blog articles per month (ghostwritten via interview with you and the team)
Weekly management of two social media channels

Partnership Outreach

Partnership outreach is the best way to build relationships and generate leads using cold email.

Partnerships with larger agencies to land enterprise-sized projects
Partnerships with smaller agencies to create a referral system
Monthly sales strategy calls/check-ins with our team to continually improve
We guarantee meetings with your ideal clients, every single quarter

Paid Client Acquisition

Paid ads can be a great way to get prospects that are already searching for the services you offer, however, without active management many of your ad dollars will be wasted. We can provide:

Creation of landing pages. Includes conversion rate optimization
Management of various types of ad campaigns
Creation of new and ongoing ads
Weekly analysis and optimization

Outsourced Sales

Whether you’ve struggled with sales in the past, or don’t really have a culture that supports internal sales at this point, you still need someone whose role is solely focused on bringing in new business. Our outsourced sales offering solves this, providing you a professional sales person to handle your leads.

Up to 20 sales meetings per month
Email follow up on active leads
Assistance with proposal creation and presentation

Ready to start talking to your ideal clients?